PACKAGING RETAIL
“100 choices, 3 Seconds – GO!
Where success in an option, and failure is the default.
The modern 3rd party card mall is one of the purest areas of competition for card issuers. In a crowed card mall environment effective packaging is critical to driving sales. With limited space to convey a brand message and establish a value proposition, package design is the differentiator for the hundreds of card issuers simultaneously trying to convey their message within a buyer’s field of view. The details that drive consumer behavior and purchasing decisions can be subtle, yet significant. The MTL team has over 25 years of experience with retail “J-hook” card packaging and our team understands the subtle details that can help increase sales.
