PACKAGING FINANCIAL
How the card is received sets the stage for how it is perceived by the cardholder
Packaging sets the expectation for the value of its contents. From mobile phones to coffee, brands use packaging not just to identify their inner content, but to establish expectations for the intrinsic value of the goods contained within. Too often card issuers overlook the role packaging plays in how an account holder will perceive the card they are receiving and the message the packaging sends about the brand. Packaging that is not properly matched to the product can unknowingly confuse a brand message. From standard letters used to deliver premium vanity or status cards to the use of unrecyclable foil composites in packages for an environmentally-conscious brand, consistency from product to package is critical. With over two decades of packaging experience, the MTL team can assist with the design and development of the correct packaging for your card.
